This policy details how Aurora Gaming, operating across the AuroraBets and AuroraCasino platforms on livelinebetting.com, deploys cookies, local storage objects, and web beacons when you access our desktop portals or mobile betting applications in Canada. Tracking technologies collect technical identifiers, session data, and interaction parameters to maintain core operational security, ensure compliance with Canadian federal and provincial gaming standards, and deliver configured user preferences.

Cookies are categorized based on their technical function, data retention lifecycle, and whether third-party services process the collected telemetry:

• Strictly Necessary Cookies: Essential for platform security, user authentication, transaction routing, and session state continuity across live wagering interfaces. These cookies verify SSL/TLS handshakes, manage anti-fraud checks, and enforce geo-fencing requirements within Canadian jurisdictions. They cannot be disabled without breaking core platform functionality.
• Performance and Telemetry Cookies: These tokens log page load latencies, API response benchmarks, and interface interaction metrics. We utilize aggregate diagnostic data to optimize real-time odds delivery pipelines and audit server loads during peak sports betting windows.
• Functional Cookies: Retain client-side configurations including language selection, odds format display (Decimal, Fractional, or American), timezone alignment, and default market views without requiring re-entry upon page refresh.
• Targeting and Marketing Cookies: Placed by verified analytics and marketing networks to evaluate the performance of platform campaigns, monitor promotional attribution, and prevent repetitive display of specific banner assets.

Cookies deployed on the platform are designated as either session cookies—which are purged from memory immediately upon closing your browser window—or persistent cookies, which remain stored on your local disk for a specified duration (ranging from 24 hours to 24 months) to recognize returning sessions. For comprehensive details on how collected identifiers correlate with user profiles, consult our privacy policy or review our responsible gambling safeguards regarding automated session limits.

You maintain full control over non-essential tracking technologies. First-time visitors can accept or customize cookie categories via our interactive consent management banner. Furthermore, standard desktop and mobile browsers (including Chrome, Safari, Firefox, and Edge) provide settings to block third-party cookies, clear cached storage, or alert you before a token is placed. Disabling strictly necessary cookies directly through browser overrides will terminate active sessions and restrict access to real-money sports and casino markets.

Beyond essential core architecture and technical performance monitoring, Aurora Gaming deploys functional and advertising cookies across our web properties. These categories are classified as non-essential under Canadian data governance standards, meaning they are not strictly required for the platform to load, but they significantly alter interface persistence, preference storage, and promotional relevance. Account holders and site visitors retain full autonomy over whether these tracking instruments are activated during their browsing sessions.

Functional Cookies: Operational Details and Persistence

Functional cookies collect and preserve technical configurations selected during previous visits, eliminating the requirement to manually reset operational parameters upon every page load. These files operate under explicit lifespans ranging from single-session retention to persistent intervals lasting up to 12 months. Primary use cases on our platform include:

• Odds Display Formats: Retaining default format preferences across American (-110), Decimal (1.91), and Fractional (10/11) odds models across sports fixtures.
• Regional and Language Preferences: Storing English (Canadian) interface selections, time zone offsets (EST, CST, MST, PST), and CAD currency defaults for market balances.
• Interface Layout and Betslip State: Preserving active betslip configurations, customized market groupings, and collapsed navigation states between desktop and dedicated mobile betting applications.
• Support and Media Integration: Enabling direct access to live chat support widgets, integrated video tutorials, and interactive data visualizers without repeated credential prompts.
• Responsible Play Tools: Remembering active self-exclusion flags and timeout notifications configured in accordance with our player safety controls.

Targeting, Marketing, and Pixel Tracking

Targeting and advertising cookies monitor interaction patterns across our betting markets, landing funnels, and affiliated sites to build an anonymized behavioral profile. This profile ensures that external marketing reflects relevant services—such as specific sports verticals or seasonal tournament coverage—rather than generic, repetitive promotions. These mechanisms are also implemented to govern frequency capping, ensuring that individual users are not served the same banner advertisements across external networks continuously.

Advertising cookies are commonly established through verified third-party partners and programmatic ad networks. These service providers place unique identifier tokens (such as secure pixel tags and conversion trackers) to assess campaign efficiency, calculate referral attribution for sportsbook bonus promotions, and report non-identifiable aggregate metrics. Aurora Gaming strictly governs partner access; tracking scripts are prevented from capturing unencrypted payment card details, bank credentials, or government identification records.

Managing Consent and Opt-Out Protocols

Users can modify functional and targeting cookie permissions at any time through our on-site preference manager or directly via client-side web browser settings. Disabling functional cookies may require you to reselect interface choices on every reload, while disabling targeting cookies will not reduce the overall quantity of online advertisements encountered, but will ensure those delivered are standard rather than tailored to your previous platform activity. For broader information regarding data handling and user rights under Canadian privacy frameworks, consult our comprehensive privacy notice.

Every visitor accessing Aurora Gaming platforms in Canada maintains full granular control over the data stored on their local devices. When you first enter our sports betting interface, a consent preference tool initializes automatically. This tool enables you to permit or decline optional tracking modules—specifically performance metrics and personalized advertising identifiers—without restricting your initial access to standard betting lines. You can reconfigure these selections at any point during your visit by opening the configuration tool linked across our interface or by reviewing our comprehensive data privacy policy for broader data processing protocols.

In addition to our platform-level consent tool, modern desktop and mobile browsers include native privacy utilities that allow you to inspect, filter, or purge stored HTTP data. Controlling cookies directly through your browser offers an extra layer of oversight, though adjusting these global parameters produces specific technical consequences across our sportsbook:

• Google Chrome & Chromium variants: Navigate to Settings > Privacy and security > Third-party cookies to block cross-site tracking scripts or clear stored site data on command.
• Apple Safari: Utilize built-in Intelligent Tracking Prevention under Settings > Safari > Advanced to prevent cross-domain profiling while running sessions on iOS or macOS devices.
• Mozilla Firefox: Configure Enhanced Tracking Protection to 'Strict' or 'Standard' under Settings > Privacy & Security to block known digital fingerprinting and cryptomining beacons.
• Microsoft Edge: Select balanced or strict tracking prevention profiles under Settings > Privacy, search, and services.

Disabling Strictly Necessary cookies via browser-wide blanket blocks will disrupt fundamental platform architecture. Core operational elements—such as maintaining an active account login across page refreshes, retaining selections within the bet slip while navigating live markets, and synchronizing real-time odds feeds on the sports betting app interface—require functional session tokens. If strict blocks are active, you may experience automated logouts or unresponsive wager submissions.

For independent management of behavioral advertising networks, Canadian users can also utilize standardized opt-out mechanisms provided by the Digital Advertising Alliance of Canada (DAAC AdChoices program) or the Network Advertising Initiative (NAI). These external portals communicate non-tracking preferences directly to participating commercial advertising partners. If you wish to review session duration limits or self-exclusion controls that operate independently of cookie retention, consult our dedicated responsible gambling guide.

Aurora Gaming continuously reviews technical tracking tools, web infrastructure configurations, and regulatory developments across Canadian provincial jurisdictions to keep our data handling compliant. Consequently, this Cookie Policy may be revised periodically to incorporate functional updates to our web client, newly deployed session identifiers, or updated statutory requirements. Whenever material modifications are implemented—such as introducing new analytics partners or changing how persistent preferences are retained—we record the revision date below and post visible notifications across major portal hubs, including the main sports betting interface.

Users are encouraged to inspect this document periodically to stay informed about active storage categories and tracking lifespans. We maintain clear classification benchmarks across temporary session variables, security tokens, and performance tags. If you require broader details regarding personal data governance, data subject rights under Canadian privacy standards, or account management principles beyond tracker preferences, please review our comprehensive privacy notice and our dedicated responsible gambling resources.

For inquiries regarding specific cookie classifications, technical tag execution, or assistance in updating consent preferences on your local browser profile, you can reach our operational compliance team directly. Submit your inquiries by email to [email protected]. Our Data Protection Officer addresses identifier audits, browser clearing instructions, and individual data inquiries within 30 business days of receipt.

Last Updated: October 24, 2024